Asli farmers ke saath bana, kisi boardroom mein nahi.

Pakistan ki doosri sab se bari industry har saal takreeban 2 arab broiler paalti hai, aur zyadatar aaj bhi apne flock ka hisaab haath se likhe register mein band karti hai. Humein pata hai, kyunke hum khud unhi farms mein se ek the.

Har cycle wahi masle: entries late, register jo kho ya phat sakta hai, feed ki cost track ke bajaye andaaze par, vaccine ke din miss, aur us ek sawal ka koi asli jawab nahi jo ahmiyat rakhta hai: “is flock mein munafa hua ya nuksan?” Jab tak aakhri hisaab chukta, tab tak kuch badalne ka waqt guzar chuka hota.

Akela feed hi broiler ki lagat ka 60–70% hai, isi liye FCR woh number hai jo chupke se aap ka munafa tay karta hai. Yeh number kaghaz par manage ho hi nahi sakta. Wohi lamha tha jab PoultryFast shuru hui.

Hum ne wohi app banaya jo hum ne khud chaha tha, jo kaghazi khate ka tareeqa hu-ba-hu follow kare, phir woh cheezein add kare jo kaghaz kabhi na kar saka: automatic FCR, live stock count, vaccine reminders, aur har flock ka apna profit & loss. Aur kyunke hamare haath hamesha shed mein bhare rehte the, hum ne aisa banaya ke aap sirf WhatsApp par Urdu ya Punjabi mein voice note bhejo, aur AI munshi woh khud likh le.

Na koi accounting jargon. Na sirf-English screens. Na koi aisa feature jo aap kabhi na chalayein. Bas khata: tez, mehfooz, aur hamesha aap ki jeb mein.